Calimax

mCommerce to boost the digital channel
Calimax drove the construction and launch of its Official Mobile App with the objective of strengthening its digital channel and enabling an agile, omnichannel, and customer-centered shopping experience.

Challenge

Open a competitive mobile channel that would allow:
● Digitalize the purchasing process and order tracking
● Integrate delivery modalities and PickUp in Store
● Connect the physical ecosystem with the digital
● Build customer loyalty through tools such as the digital wallet
● Implement a scalable architecture for growth

Intervención

Bambú Tech Services designed, developed, and implemented the mobile application under an MVP approach, enabling an agile market launch and continuous evolution. The solution allows users to:
● Place orders with home delivery or PickUp in Store
● Choose products of interest
● View purchase history
● Access and manage their digital wallet

Intervention

● Successful launch of the official mCommerce channel.
● Improvement in the omnichannel shopping experience.
● Greater order control and tracking for the customer.

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