DINA

Corporate Web Ecosystem Optimization
DINA, a Mexican company with over 70 years of experience in the manufacturing and commercialization of passenger buses and cargo trucks, drove the optimization of its corporate website to strengthen its digital presence in Latin America and the United States. With more than 200,000 vehicles produced, DINA needed a digital platform aligned with its industrial leadership.

Challenge

Modernize and optimize the website ensuring:
● Improved navigation structure and information architecture
● Presentación clara del portafolio de vehículos
● Clear presentation of the vehicle portfolio
● Optimization of informational "recipe-style" technical content

Intervención

Bambú Tech Services worked on the strategic optimization of the corporate website, focusing on:
● Restructuring of content architecture and hierarchy
● Improvement in user experience
● Optimization of product line presentation
● Clarity in sector coverage communication
● Strengthening of institutional digital positioning

Intervention

● Strengthening of digital presence in national and international markets.
● Improved communication of the vehicle portfolio.
● Clearer and more structured navigation experience.

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