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Estrella Roja

Comprehensive digital platform for ticket sales and management
Estrella Roja, a leading transportation company on the Puebla–Mexico route, operates with more than 900 buses, vans, and private cars, covering more than 87 million kilometers per year, with an operation of 1,850 employees and more than 250,000 customers.
Challenge
Implementation
Tecnology
Impact

Challenge

Strengthen its market leadership through digital services that would allow:
● Unify and standardize commercial processes
● Simplify the purchase and destination search
● Add a new digital sales channel
● Ensure operational continuity and sales growth
● Innovate the customer experience and reinforce brand positioning

Intervención

Bambú Tech Services designed and developed a web platform and mobile applications (iOS and Android) that integrate all of the group’s brands into a unified digital experience. The solution allows users to:
● Check trips and availability
● Purchase tickets online
● Accumulate points
● Make changes or cancellations
● Rate their trips
● Check flight status
● Purchase airport transfers

Technology

Omnicanal
Web & mobile
Integrations
Analytics

Intervention

● Increase in revenue and sales through the creation of the digital channel.
● Optimal control and tracking of requests generated by customers.
● Significant improvement in the passenger experience.

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