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Office Depot

mCommerce Innovation to Strengthen Omnichannel Strategy
Office Depot, with presence in 25 countries, more than 1,600 stores, 10,000 employees, and over 25 years of experience in the sector, sought to evolve its commercial model through the opening of a new digital mobile channel.
Challenge
Implementation
Technology
Impacto

Challenge

Strengthen its market leadership through digital services that would allow:
● Define the scope and key functionalities of the mobile application
● Design a strategic plan for progressive launches (MVP and evolutions)
● Generate missing technological resources within the organization
● Align structural and operational changes resulting from the opening of the new channel
● Connect the physical environment with the digital to improve retention and experience

Intervención

Bambú Tech Services became a strategic partner for the construction of the mCommerce channel, developing an application that allows:
● Stay connected inside the store
● Select products of interest
● Scan items from a mobile device
● View purchase history

Technology

Mobile + web
Secure user management
Digital ecosystem
Integrated marketing

Intervention

● More than 150 thousand downloads of the mobile channel.
● Increase in sales and strengthening of digital engagement.
● Customer acquisition and loyalty through the mobile channel.

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