Woolworth

Mobile app to strengthen the omnichannel in-store experience
Woolworth México, together with Del Sol, sought to evolve its digital experience by allowing customers to continue their layaway plans and access key information from their mobile phones.

Challenge

Digitalize traditional in-store processes, ensuring:
● Digital continuity for layaways and installment payments
● Greater access to commercial and promotional information
● Integration of the physical channel with the digital
● Technological scalability for future evolutions
● Intuitive mobile experience aligned with customer expectations

Intervención

Bambú Tech Services designed and developed a mobile application under an MVP approach that allowed for an agile and evolutionary implementation. The solution allows users to:
● View installment payments and layaway information
● Access digital brochures
● Shop in the online store
● The platform was integrated into the existing technological ecosystem, ensuring operational consistency and future scalability.

Intervention

● More than 30 thousand downloads of the mobile channel.
● Modernization of traditional in-store processes.
● Strengthening of the digital channel as a strategic extension of the physical point of sale.

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